Minneapolis, MN · Available for work
AI Product Consultant
& Project Manager
I help organizations build AI that works for real people — not just demos. With a background in Creative Entrepreneurship and hands-on experience at Target and BI Worldwide, I bridge strategy and execution.
Based in Minneapolis · Working globally
A different kind of AI consultant.
Most people approaching AI strategy come from engineering or traditional business. I came from design thinking, creative systems, and community-first problem solving — through a BS in Creative Entrepreneurship at MCAD. That difference is the point.
I think about the humans in the room before I think about the tools. That perspective has shaped my work at Target, BI Worldwide, and in the independent products I've built as a founder — from AI-powered tools for immigrant communities to digital publication platforms.
I work at the intersection of strategy, product, and people. My job is to help you figure out not just what AI can do — but what it should do, and how to actually ship it.
I help businesses identify where AI genuinely reduces friction and implement it without the hype. No unnecessary complexity — just tools that work for your team.
From early concept to shipped product, I organize the work, align stakeholders, and keep momentum. Especially valuable for teams without a dedicated PM.
A focused session — or series — to help your team understand what AI can do, where the risks are, and how to move forward with clarity and confidence.
For founders and small businesses who need someone who thinks about identity, positioning, and digital presence — not just tactics.
Free · 30 minutes · No pitch
We'll talk through where you are, what you're building, and whether I'm the right person to help. Completely free, no strings attached.
Target Corp
2024
AI FellowshipA.I. Lab Fellowship — The BrandLab
Embedded with Target's internal teams as an AI Lab Fellow through The BrandLab. Built and presented AI-integrated prototypes directly to corporate stakeholders, translating emerging technology into practical applications relevant to multiple departments. Consulted teammates on AI integrations to improve day-to-day workflows, and conducted ongoing research to ensure recommendations stayed relevant to Target's organizational needs.
BI Worldwide
2025
Event TechAI Tools & Automation — Event Tech Division
Partnered with leadership to identify operational pain points and rapidly prototype software solutions. Designed and implemented automations that reduced manual workload across repetitive business processes. Developed AI-driven tools — including chatbots and automation workflows — to measurably enhance team productivity in a fast-paced event technology environment.
Hooyo
2024–Present
FounderHooyo — AI Mail Assistant for Immigrants
Founded and built Hooyo, a web application helping immigrants with limited English manage physical mail through OCR, AI summarization, Somali translation, and text-to-speech audio output. Designed the full product architecture including a privacy-first data model, authentication via Clerk, Amazon Bedrock (Claude) for AI processing, and a self-hosted TTS model. Built tiered pricing and a landing page serving a real user need in diaspora communities.
Identity Organics
2025
Client ProjectAI Hair Analysis Prototype
Identity Organics — an organic hair products company — needed a way to educate consumers about their hair and connect them to the right products for their needs. I designed and built a prototype that lets users upload or take a photo of their hair and receive an accurate, AI-powered analysis of their hair's current state: porosity, texture, damage level, and moisture balance. The tool then recommends the specific Identity Organics formula best suited to their hair profile, turning a passive product catalog into a personalized consultation experience.
GeoGist
2024–Present
FounderGeoGist — Interactive Geography Game
Designed and built GeoGist, a Wordle-style browser geography game featuring progressive country clues and an interactive D3.js globe with drag-to-rotate and guess history. Developed a vintage editorial visual identity, a Strapi CMS schema for content, and a flat-rate sponsorship model styled as postage stamps. Created a reusable AI prompt system for scalable content generation.
Let's work together
Whether you have a project in mind or just want to talk through an idea — I'd love to hear from you.